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Mobile app

Squeeze

A better massage booking experience from the founders of Drybar

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Role

Mobile app design

Challenge

Reduce friction in massage booking while keeping service preferences, timing, therapist selection, and confirmation easy to trust.

Approach

Create a refined mobile flow that keeps important appointment decisions visible and avoids hiding settings behind extra steps.

Outcome

A polished booking product foundation for a hospitality-level massage experience from the founders of Drybar.

Designing a way better massage experience

Squeeze needed a booking experience that felt faster, more refined, and more trustworthy than traditional massage scheduling. The product work focused on reducing friction from discovery through appointment setup.

Squeeze mobile app interface screens

Booking without hidden decisions

Massage selection, therapist preferences, timing, and confirmation were designed as a focused mobile flow. The interface keeps important appointment decisions visible and avoids burying settings behind extra steps.

Squeeze massage booking flow and settings selection
Massage booking flow and massage settings selection

Product polish for repeat use

The final experience brought brand, interaction, and mobile UI into a cohesive product that could support repeat usage and a hospitality-level service model.

A premium service flow on a small screen

The booking experience had to make practical choices feel effortless: service type, timing, therapist preferences, location, and confirmation. The design goal was to keep the flow calm, fast, and legible.

Small interaction decisions mattered because the product sits close to a real-world service. The app needed to feel trustworthy before the appointment ever began.

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